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What is the difference between Salesforce Sales Cloud and Marketing Cloud

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Salesforce Sales Cloud and Salesforce Marketing Cloud are designed to help businesses develop and sustain connections with their customers. While these two popular Salesforce CRM systems share specific capabilities, Sales Cloud and Marketing Cloud are intended for different purposes inside enterprises. So let us determine how your organization can benefit from each  Salesforce cloud.


Difference between the two clouds

Sales Cloud and Marketing Cloud are complementary since they are both parts of the Salesforce CRM package. Both track leads to convert them to customers but place a greater emphasis on their lifetime. Salesforce Marketing Cloud targets leads acquired through acquisition, while Salesforce Sales Cloud is designed to complete sales and generate money.


Salesforce Marketing Cloud

Salesforce Marketing Cloud is a single marketing platform that enables marketers to understand better and engage customers and personalize their experience. Email marketing automation integrates interactions from every source or device effectively and securely, combining consumer data and behaviors to create relevant emails in real-time.


What does it do? 

Consider Salesforce Marketing Cloud to be a suite contained inside a suite. Marketing Cloud is not structured similarly to Sales Cloud, with four layers of growing capabilities. Rather than that, businesses pay a set fee for individual marketing modules.


What does it provide?


Marketing Cloud Overview: 

Gather data from a variety of sources to get a better understanding of client behaviors, buying preferences, and habits. For example, customer journeys should be mapped out, predicted changes, and real-time events should be used to trigger customers.



Using Salesforce Marketing Cloud, automate basic marketing processes. With an ExactTarget Salesforce Integration, you can send automated emails based on predetermined triggers, customize messages based on customer data, or target prospects’ activity by linking Marketing Cloud with social media platforms.


Salesforce and Digital Marketing: 

Social Studio collects data from client interactions on social media platforms to provide market information about your goods and services. Utilize this to monitor comments on social media sites and gain insight into how your business is perceived. Next, integrate social media activity with customer data in your CRM to enrich your customer database. This information may then be utilized to deliver efficient customer service. Finally, use this client data to enhance digital advertising and campaign management performance and effectiveness.


Mobile Marketing: 

Send tailored mobile messages and analyze client data on the move with mobile marketing. For example, geo-fenced messaging may be used to customize promotions and offers, or time-sensitive notifications might be used to elicit a specific reaction from customers.


Salesforce Sales Cloud

Salesforce’s Sales Cloud is the central hub for all sales-related CRM activity. It provides a centralized view of the entire sales process and detailed insights into the client journey. With many devices, you can monitor team performance and sales processes anywhere. Increase your sales team’s efficiency with a state-of-the-art user interface that includes Predictive Lead Scoring, Automated Activity Capture, and a Lightning Dialer feature.


What does it do?

Salesforce Sales Cloud automates the complete sales funnel, from lead generation through qualification and conversion to loyal clients. Sales teams use this program to identify and collect leads and maintain contact accounts. While marketing capability is naturally included in software such as Salesforce Sales Cloud, this software is not designed to dig deep into the early lead qualifying process. Rather than that, it encompasses a larger spectrum of consumer preparedness to provide a comprehensive perspective of the customer experience.


What does it provide?


Contact Management: 

With in-depth contact and account management, you can create customized sales experiences.


Opportunity Management: 

With a detailed customer activity schedule, you can keep track of sales prospects and move them along more quickly.


Sales Forecasting: 

With data-driven insights, understand your sales growth trajectory and maximize your influence.


Process Automate: 

Automate everyday sales chores such as activity monitoring, email notifications, and processes.


Mobile CRM:

Sell on the move with a single app that gives you access to, manages, and updates your CRM data.


Revenue Intelligence: 

Ensure predictable revenue by continuously monitoring pipeline accuracy and optimizing the whole revenue lifecycle.



Can I outsource Salesforce Cloud Service?

With over a decade of expertise designing and managing Salesforce systems globally, we’ve developed procedures and workflows and educated our personnel to prevent any setbacks that may occur when businesses outsource Salesforce deployment. As a result, choosing Cloud Primero as your salesforce partner ensures that you get knowledgeable counsel, high-quality development work, and a boost in your company’s growth while maintaining a reasonable cost structure. Regardless of the few risks associated, outsourcing is a prudent way to maximize the benefits that Salesforce may provide your business. So contact one of our Salesforce specialists to begin your path toward digital transformation with us.


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