Salesforce has catered to every department and has even designed a CRM for marketing teams. Marketing Cloud helps you adapt quickly, provide a comprehensive view of your customers, and optimize your daily procedures. The product caters to both B2B and B2C clients, big or small, and helps develop and strengthen relationships for customer success, revenue generation, and increase in ROI.
Marketing Cloud is one of many Salesforce platforms catered explicitly for your company’s marketing team to deliver your message across to your customers. The platforms offer customer journey management email, mobile, social, web personalization, advertising, content creation and management, and data analysis.
Many companies use Marketing Cloud, benefiting from getting a 360-degree view of their customers and engaging more effectively with them on multiple channels, making their experience more personalized. By taking advantage of its features, your company can claim to be a “customer company.”
Marketing Cloud’s Advertising Studio helps you reach out to your customers through any device or platform using identity-based targetting. This way, you can easily reach out to your target audience. Moreover, the feature lets you access customer information such as purchase history, web browsing, and email engagement, allowing you to post relevant ads on social platforms.
Customer journeys refer to a customer’s relationship and lifelong experience with your services in any way, such as employee interaction, visiting your site, product use, etc. With cross-channel marketing and convenient data collection, you can make better decisions, devise smarter communication strategies, and provide personalized interaction.
Marketing Cloud provides you a vast catalog of tools to build and manage your customer journeys.
With a growing customer base, keeping track of every one of them becomes almost impossible. However, with Journey Builder, you can use multiple channels (email, mobile, advertising, website, IoT, etc.) to engage with your customers, keep track of them and provide a more personalized experience.
Email Studio helps you reach out to your customers with the utmost ease. With this feature, you can communicate with the ideal audience using filter tools and subscriber lists, automatically import and filter data, make customizable email templates, and benefit from customer segmentation capabilities.
Mobile makes marketing possible on the go. You can now reach out to your customers from any device by customizing your mobile messaging and push notifications. Among many possibilities, you can engage better with your audience by sending them personalized messages and analyzing and tracking their interactions.
Social Studio enables you to listen, post, and engage over popular channels. With the feature’s massive toolset, gathering market intelligence, tracking trends, streamlining processes, managing the company’s social platform, and publishing on social media now becomes possible.
Advertising Studio is your digital advertising solution. With it, you can seamlessly harness data from different Clouds, integrate your advertising with other services, and generate more leads with Google search optimization and Facebook ad campaigns.
Having data under one dashboard and the ability to manipulate it saves you the hassle and increases productivity. With Datorama, centralizing data becomes possible, enabling you to unify your data across channels and connect them with AI. With AI insights, you can visualize your existing data and reduces the time to analyze with regression modeling and statistical analysis.
Interaction Studio is Salesforce’s real-time personalization and interaction management solution. This makes personal insights of customers, AI optimized recommendations, cross channel engagement, and performing A/B tests possible with a few clicks.
Data Studio provides a solution for audience discovery, data acquisition, and data provisioning. The tool aids you in finding potential audiences and partnerships while also maximizing your revenue by having complete control over sharing and managing your data.
Gain access to advanced marketing solutions from Google Marketing Platform. With the power of Google Cloud and Google’s machine learning capabilities, you can access new insights and understand your customers better. In addition, with tag management, optimization of web experiences, and convenient integration of Salesforce and Google Cloud, you can quickly boost your marketing efforts.
Pardot is a B2B Market Automation tool that helps you boost sales and increase leads and productivity. Automatically send emails, messages, and personalized texts, generate leads with SEO and SEM integration and event tracking, and calculate market ROI by saving customer data and sharing key insights.
As compared to other clouds, Salesforce provides multiple pricing options for users of the Marketing cloud. It offers packages for different features of the cloud:
Salesforce offers one package for the feature. Charging $2,000 per month, Salesforce activates your CRM data for advertising, automatically refreshes audiences, and provides real-time live capture, journey builder advertiser, and security and access controls.
This tool goes with the price tag of $12,500 org/USD/month, under which you have complete access to the system, integrate it with the Marketing Cloud, and benefit from the Tag Manager 360.
With $5,000org/USD/month more, you get the best Google Analytics experience with Optimize 360 in the package.
With $10,000 org/month, you are provided with tools such as experience builders, headless APIs, and “out-of-the-box-integrations” while getting an unlimited access to channels supported and contact records, types, and served.
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